As we immerse ourselves in Black History Month and uphold the commitment to a dry January through February, Athletic Brewing Co. is dedicating 100% of the proceeds from Soul Sour sales to initiatives that support the creation of lasting career opportunities for Black and African-American brewers, according to their email shared below.

Industry data reveals that Black Americans make up 12% of US beer drinkers, while only 1% of all breweries are Black-owned. It remains unclear whether these statistics encompass both alcoholic and non-alcoholic beverage consumers.

What is clear is the brewery’s business model seamlessly merges profitability with a social and environmental conscience. Although the email could benefit from alt-text for each image and text formatting adjustments to enhance accessibility, the file size has been streamlined to a manageable 100kb.

The email sent from the company below was generated using emailpreview.io.